A few days back I went to one of the open format outlets here to buy a couple of things for the house along with my flatmate. We picked out the things we needed, then saw a few other things we realised on seeing that we needed, so we had to take a small basket which soon got filled as we kept seeing and picking up stuff. Then we saw some discount deals and before we realised we were walking to the counter with a whole cartload and more......
And that captures the reason why these outlets work and why modern trade is growing so fast.
A Big Bazaar outlet opened here a couple of days back (after a months delay), and the excitement generated was amazing to say the least. There wasnt even enough space to walk 2 meters without bumping into someone. And on the weekend, the entire road in front of that mall was jammed.
Working in an FMCG, I should be analysing the effect of all this on the consumers I cater to, but at this point all I can think of is....when is the entire mall gonna open up along with that long awaited multiplex and a McDonalds, Pizza hut or Dominos. Absolutely nothing here so far other than a Cafe Coffee Day. And this is the state capital.....
Monday, July 23, 2007
Monday, July 16, 2007
Hello again
Well it seems, I have been gone a long time. So I thought I will post an update about my whereabouts. Maybe this will get me to start blogging again (not that I was a regular anyway).
I got my final posting as Area Sales Manager, Chattisgarh for the Consumer Care Division of Dabur India Ltd. w.e.f 1st April. Been a completely new experience. Lot of new things to learn, a team to manage and finally have some responsibility.
My job description is basically managing the sales and distribution of Dabur products in the state of Chattisgarh. Thats over 50 brands and over 200 skus.
Am based out Raipur. Had my apprehensions about coming here, but its been pretty decent so far. Nothing much to do, but then work has been keeping me busy enough to notice the lack of malls, movie halls etc. A couple of malls are opening up soon enough though.
Now that I have updated my whereabouts, hopefully I shall find something more to write here soon enough. Till then......
I got my final posting as Area Sales Manager, Chattisgarh for the Consumer Care Division of Dabur India Ltd. w.e.f 1st April. Been a completely new experience. Lot of new things to learn, a team to manage and finally have some responsibility.
My job description is basically managing the sales and distribution of Dabur products in the state of Chattisgarh. Thats over 50 brands and over 200 skus.
Am based out Raipur. Had my apprehensions about coming here, but its been pretty decent so far. Nothing much to do, but then work has been keeping me busy enough to notice the lack of malls, movie halls etc. A couple of malls are opening up soon enough though.
Now that I have updated my whereabouts, hopefully I shall find something more to write here soon enough. Till then......
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